difference – Kärcher Stories

Nobody knows the underground stations in Munich as well as Klaus Merkel. And this knowledge will also stay in the family for a while because his son Alexander has taken over the advertising company.

People around the world spend just over two hours cleaning each week. From a mop and broom, to cleaning with steam, or leaving the chores to a vacuum robot, preferences vary around the globe. But everyone agrees about the "Why": 94% of respondents think a clean home is important.

They are as much a part of Australia as kangaroos and the Great Barrier Reef: road trains supply remote areas with goods of all kinds. At over 50 metres long and weighing 130 tonnes, they are the kings of the road. But these giants spend their days exposed to extreme temperatures and aggressive dirt. A normal wash system simply wouldn’t be able to cope.

Different challenges are in the foreground across all industries when it comes to cleaning. Cleaning methods and appliances vary accordingly. An overview.

After the Antarctic and the Arctic, the glaciers in the high mountains of Asia are the third largest store of fresh water on the planet. Their meltwater fills the continent’s major rivers and supplies drinking water for billions of people. Due to their high altitude, these areas are particularly affected by climate change. The consequences for the region are fatal, with the threat of avalanches, floods and, in the long term, a significant shortage of water. Geologists use high-pressure cleaners as drills to penetrate deep layers of ice.

Many people aim to reach for the sky in life, but only few follow the path being trodden by Murezi Casanova. At the Benedictine Monastery in Disentis, Switzerland, the novice and trained landscape gardener takes care of the greenery and monastery garden, and will soon add the salvation of his fellow human beings to his list of duties.

Since the start of the coronavirus pandemic, cleanliness and hygiene in public spaces have taken on a different role than in the past. Be it in the restaurant trade, government agencies, schools or offices – certain cleaning regulations and procedures are changing due to the virus. It is a challenge that will doubtless play a major role in the future.

Companies often refresh their branding to increase brand recognition or to improve an otherwise damaged image. Happily, Kärcher is well liked by our customers worldwide and our business growth over recent years has been excellent. However, rather than resting on our laurels, the company is heading into spring 2020 with a new campaign. The main characters: real life and a little emotion.